Some Facebook Marketing Misguided Beliefs And How To Defeat Them. Are You Ignoring Facebook Advertising And Marketing?

You can find a lot of misguided beliefs and frustrations floating around with regards to Facebook marketing.

Why Carry Out marketing on Facebook?

Essentially, Facebook, like other social media, is a phenomenal way to become more prominent and successful by making a face for yourself online.

Facebook is currently the topmost social network globally with over 500 million active users, long ago surpassing former social networking giant MySpace and it keeps growing at 1 million new users per week.

Myth #1: Facebook involves lots of time.

This is perhaps the most frequent concern that I hear. It's legitimate to say that it can be a major time-sink if you allow it but remember that it doesn't have to be. You need to be a little bit ruthless with yourself, especially if you're employing Facebook for both business and linking up with friends and family.

People aren't kidding when they say social media can become addictive. But if you're ignoring Facebook as a result of fears about it taking a lot of time, you're really missing out on significant networking opportunities and discussions.

If you consider comparing it to old fashioned business networking and the travel and time commitment that takes, you'll begin to realize that networking on Facebook is fantastic because it can be carried out at your convenience. It is not to assert that it has totally replaced local or face-to-face networking, but it can certainly supplement it.

Myth #2: Facebook is only for Kids

For people who are still skeptical, a typical objection is that the majority of of Facebook's account owners are of a younger demographic and therefore there aren't any benefits to using it to promote their business. However, you may be fascinated to learn that based upon January 2010 figures, the 35 demographic now represents more than 30% of the entire user base, and the 55 demographic grew a remarkable 922.7% in the year 2009 alone.

Moreover, compare the cheap to no cost of using Facebook "essentially just your Internet connection" to other marketing and advertising techniques such as the TV and radio, Yellow Pages, and newspapers, and you have a pretty reasonable case for why you must build a presence on Facebook.

In addition to the demographics, there are a few other misconceptions in particular I want to address so you can start looking at the outcomes and opportunities that so many other business owners already enjoy.

Myth #3: 'Facebook alone will lure your clients and customers.'

Such a statement would be terrific if it was a fact, of course. Do folks get clients and customers as a result of being on Facebook? Absolutely. But creating a profile and expecting the money to roll in is not going to happen.

Facebook is helpful for building reputation and expertise, exposing your brand and finding out what individuals want and need so that you can create and package those solutions and give it to them.

To be truthful, there is no faster technique to establish reputation and brand recognition and quickly connect to hundreds of thousands of people who are seeking what you have to offer.

But your ultimate goal should not be to use Facebook (or any social network) as a direct sales channel. Before you even show up on Facebook, you have to have a web site or blog to drive people to first. You need to be able to continue to build those connections outside Facebook. And the finest way to do that is to have a way to get people on your email list.

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